Festa Major Granollers

Art direction and Illustrations for Festa Major de Granollers (proposal).

Albert P. Centeno and I wanted to create a tribute to Granollers' folklore, to remind us of our old traditions, but that also includes what makes this festival possible: the people. One of the key concepts for us was inclusivity, so our characters are very different by age, etnicity, handicap, gender, etc.

We mixed these characters with Granoller's bestiary folklore, creating a general view about how the festival reflects to us.