Illustration & Art Direction
Illustrations, image design and merch design for Sento Forever.
Sento Forever is a project that revives “Sentō” culture and shows a new side of it, so it gets closer to new generations. Sentō” (銭湯) is a type of Japanese communal bathhouse where customers pay for entrance. The project collects these bathhouse experiences and creates movements around it: markets, pop up stores, exhibitions, etc.
This time, Sento Forever shakes hands with Utility, a Harajuku concept store, creating “Sauna Forever”. A brand collab for which I had the pleasure to design the image and goods.
Photo: Yohei Ohno
Models: Kosei Kudo / Kanako Hayashi
Hair&Makeup: CocoOosaki
Location: Jujoyu Sento